The Importance of User Experience (UX) in Digital Marketing 2023

13/October/2023

UX can be seen as a crucial aspect of the growing digital era. Nearly 82% of the world’s population uses search engines every day, and as per a report, approximately 4.8 billion of the global population uses social media, which makes it important for content providers to work on the user experience of their websites, apps, etc. in order to gain more user traffic. User experience (UX) can be seen as a procedure that designers use to create a product that is pertinent and valuable.

TABLE OF CONTENT

• What is UX Design
• User Designing in Digital Marketing
• User experience(UX) & Graphic designing
• Conclusion

What is UX Design?

Before diving deep into the topic, we must first understand what user experience (UX) really means. UX is also known as user experience. User experience (UX) refers to designs that are mainly focused on the user’s requirements and expectations and are user-centric. The interface of a user experience (UX) design is designed in a way that enhances the user’s experience at the time of the user’s interaction with the product (the product can be digital or physical, but in this blog, we’ll focus on digital products, i.e., a website, an app, etc.).

As per recent UX statistics an improved User experience(UX) result to:

• The return on investment is high for UX investments.
• More than 80% of KPIs (key performance indicators)
• A good UX design leads to a rise in a website’s conversion rates.
• Around 80% of users are willing to pay extra for a good user experience (UX).

On the other hand, a poor user experience (UX) is responsible for the following:

• Poor UX was among one of the reasons for the downfall of 70% of online businesses.
• Almost 90% of users leave any site only because of poor design.
• The majority of users don’t come back to sites that don’t have good UX.

As the use of mobiles has significantly increased since 2011, mobile phones are among the root causes of the increasing number of digital users, and therefore, creating a mobile-friendly or mobile-responsive site is essential for good traffic engagement.

Role of User Experience(UX) in Digital Marketing

A website is considered the online presence and portfolio of a brand or individual. In all kinds of digital marketing services, user experience (UX) plays a very crucial role. Digital marketing is highly user-focused, and so is user experience (UX). A site should have a clean and smooth journey for consumers with dynamic content and excellent support. Combining all these factors is not impossible, but it is quite difficult and requires good effort.

A good user experience (UX) can amplify your digital efforts, here’s how:

• A good User Experience(UX) helps in building brand loyalty- For building brand loyalty, a good user experience(UX) plays a pivotal role. When a user finds any product, service, or brand efficient, useful, & intuitive, they prefer sticking to it, that makes them loyal to your brand/product/service.
• A positive User Experience(UX) significantly improves conversion rates-A good User Experience (UX) is essential for boosting conversion rates. Users take actions to do the intended actions when they find a website, app, or product easy to navigate, understand, and use, whether it be making a purchase, signing up for a service, or engaging with the content. Smooth and clean user interfaces diminishes friction and ejects conversion problems, & on the other hand well-designed layouts and clear calls to action direct users toward their objectives. Furthermore, a pleasant UX fosters trust and trustworthiness, helping consumers feel more at ease with their selections. Businesses may drastically improve their conversion rates by improving the complete user journey and resolving pain spots, resulting in more successful results and accomplishing their goals.
• User Experience(UX) also affects SEO - A positive UX design can rank your website on Search Engine Result Pages (SERP). Even search engines like Google give precedence to websites who prioritize their user experience (UX). If your website is ux friendly then the chances for content ranking enhances which further leads to increased site visitors, organic reach, & traffic on your website.
• User experience is also helpful in PPC Marketing-In Pay-Per-Click (PPC) marketing, an enhanced User Experience (UX) is a must. In the world of online marketing, where each click costs money, providing users with a clean & polished user experience is crucial. A clean user experience(UX) assures that visitors can easily discover the content they need, and experience short loading times. This increases conversion rates and further leads to higher Quality Scores from platforms like Google Ads, which can lead to lower costs per click and better ad placements.