03/October/2022

Manage Your Multiple Social Media Accounts Effectively

Managing multiple social media accounts can be exhausting for your day-to-day business. Whether you’re a small business owner or social media marketer in an agency, you’ll be looking out for ways that will help you manage all your social media activities.

Juggling between different tools and platforms can be daunting. It's common for social media marketers to manage several social media accounts or social media for different clients. But, for a small business owner, it can be a challenging process, and that's probably an understatement. The life of a social media marketer is not easy but it gets more difficult for the business owner. Small business owners manage their social media without knowing the nitty-gritty of social media advertising.

This is nothing but multitasking to a whole different level because you have to create unique posts, remember your target market, use the right tone, and so much more per client, per platform.

5 Steps to Manage Multiple Social Media Accounts

So now you know that social media advertising is not a piece of cake, we can finally get into managing them. Here are five steps you can follow which will not only help you in management but will also help with social media optimization.

1. Document Your Social Media Strategy

Working without a social media strategy will likely keep you going in circles. A social media strategy will help you stay on track as to what and how to do it. With a strategy, you can show your thoughts and vision for your brand to your target audience. Not every type of post or content can go on every platform, through a good strategy you can lay down your plans for each social media platform separately. A focused social media marketing agency can help you frame your visions into actions that will help you achieve growth.

2. Plan your social media calendar

Knowing what to write and where to post is a crucial task. A social media calendar will help you plan your content and posting in advance. Keeping a monthly content calendar gives you a top-down view of your social media strategy, and can help you answer questions like: “Am I posting too much of X kind of content?” or “Am I posting frequently enough?” It will also allow you to write updates in advance, taking away the stress of figuring out what to post on the spot.

3. Find your Target Audience

Finding your audience is like finding a fish in a river full of fish. You need to have bait to trick the fish and pull it towards you. Similarly, to attract your target audience you need to make engaging content. This means that your brand should provide infographics, entertaining posts/videos, Q&A, and anything else your audience would enjoy. By going this way, you will know what your audience likes to see.

4. Engage with the Audience

By now, you have just touched the tip of the iceberg. Different social media platforms provide different ways for the audience to interact and engage with brands/influencers. Engagement is the golden metric of social media. Engage with your audience in a style and tone that represents your brand. Soon, your audience will be able to connect and resonate with your brand which in turn builds trust and loyalty.

5. Monitor and Analyse your social media marketing

It's important to monitor the results of your social media marketing and measure them against key social media metrics. Are some accounts doing better than others? How can you help ones that are lagging? Does every platform benefit your brand? You need to monitor platform analytics to find these answers. Analyzing which social media platform works for you, will not only save you time and effort but will also give you the right direction.

This all might just seem a lot to take in and process. But, there is always a solution to the problem. Creating and managing social media platforms at once can be overwhelming. Hiring a dedicated agency/company for this task will allow you to focus on building your brand and let the specialist do their job.

v2Infotech is one such social media marketing agency that specializes in social media marketing services. v2infotech is one of the best digital marketing company in Noida, India which provide customized digital marketing services including Social Media Marketing, Search Engine Optimization, Pay Per Click advertising, Email Marketing, Online Reputation Management, etc.