How many ranking factors does Google consider?

08/November/2023

Ranking on SERP ( Search engine result page) is a crucial aspect for every website, search engines like Google use around 200 factors that affect Google's algorithm. Google uses ranking variables to determine how well your website content matches a specific online search. And, by far, Google is the most popular search engine on the planet. With over 8.5 billion searches per day, it outnumbers other search engines such as Bing and Yahoo. Google accounts for more than 90% of all online searches. As a result, ranking in Google search results might greatly benefit your company. However, with so many different components to consider, which Google ranking factors should you prioritize?

Here in this blog, we will be discussing what are certain Google ranking factors that are helpful in improving a website’s ranking on Search Engine Result Pages (SERP):-

Backlinking:- Backlinks Quality, aka inbound links, are the votes of confidence in your website. Google and other search engines majorly consider those votes and evaluate the quality of a website's links based on them. However, connections from good websites are more beneficial and have more potential to increase a website's or page's rank in comparison to connections from low-authority websites. Obtaining these links tells Google that your material is trustworthy because it is endorsed by other high-quality websites.

Content Quality:- Crawlers initially consider high-quality content for higher rankings. High-quality content here doesn’t mean advanced English or ultra-ordinary terminologies, high-quality content here has its own factors. The content must be original, authentic, and user-friendly. If the content on a website is very similar to any other webpage’s content or found that it’s a duplicate then it will definitely result in a negative impact on the SEO of any website. Timeliness is a crucial factor for ranking on SERP, Google often considers up-to-date and fresh content, as the Google algorithms change as per the latest trends and searched content by the users, so to rank continuously on the SERP a website needs to regularly update the content considering original and quality content. For ranking on SERP a website must have precise content that is neither too short and not too lengthy. Content uploaded on a website must be concise and to the point, as per research, the length of content is important for a webpage’s or website’s ranking.

Loading TIme of a website: The ranking of a website also depends on its loading speed. No matter how much good content a website has, if the loading speed is poor then there are very less chances that a user will stay on it. Search Engines can be seen as warehouses for content, so if the loading speed of a website is poor the user can easily find similar content from another source. Loading speed is another important factor from the list of Google's ranking factors, and Google considered it as Core Web Vitals in May 2021. Google promotes the loading time of a website as a key element for a better user experience on a website. It evaluates and assesses a website's responsiveness, overall speed, structure of fonts and design, and most importantly how much time it takes to load on a regular basis. For a positive user experience on a website, google promotes responsiveness and page loading time as crucial factors to rank on Search Engine Result Pages (SERPs).

Mobile Friendliness:- Nearly 60% of the population uses their mobile devices for searches, as mobiles are a more handy and accessible medium of media and search for users nowadays, and here comes another Google ranking factor is the mobile-friendliness of a website. Mobile-friendly Websites comparatively gain more user traffic, Since 2019 Google prioritizes mobile search as a crucial aspect and it is important that a website is responsive on small screens as well. Google used to index website rankings on the basis of desktop version but now it also considers the mobile version, with nearly 4 million mobile users around the globe considering a mobile-friendly website design is important.

Keyword Optimization:- Apart from obtaining backlinks and publishing unique material, the use of SEO keywords in website content is also a ranking criterion. Keywords should correspond to the search keywords entered into search engines by users. As a result, it's critical that your web pages contain the terms your audience is looking for, as well as match their search intent, and that you check your keyword rankings. Keyword optimization is also a ranking factor in SEO optimization. This allows Google to include your page in its search results.

Here are a few pointers to help you optimize your website for keywords:

• Title Tags - Include your goal term in the SEO title tags of your content.
• Meta Description - Create enticing meta descriptions that include your focus keyword so that readers understand what your website is about and click on it.
• Image Alt Text - Because Google cannot read images, you can use keywords in the image alt text box to explain what the image is about.
• Anchor Text - Because Google uses anchor text to determine what a page is about, you can use your keywords as anchor text when linking your pages.
• Use LSI Keywords - Even if your website focuses on a single primary keyword, users will look for multiple related terms. These additional keywords are known as LSI (latent semantic indexing) keywords. LSI keywords assist Google in determining what your content is about even more precisely. These terms also signify to Google that you have thoroughly covered a topic.
• Keep Keyword Stuffing to a Minimum - Keyword optimization does not imply repeatedly using your core search term. This is known as keyword stuffing, and it is not a good SEO technique. Include your focus keyword several times and mix in variations and supplementary keywords.