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Why M-Commerce Application Is Important For Your Business

22/Oct/2021

In the past few days, customers visit your e-commerce website to place an order for goods and services. But presently the world turns out to be very app-centric. So without mobile commerce app support, you are risking your business from running to an unexpected stop at a point.

What is Mobile Commerce?

When users can utilize a mobile phone, or a tablet for commercial services like shopping then it is named as Mobile Commerce or m-commerce. As mobile commerce is a type of e-commerce, it enables people to operate online shopping platforms without using a computer or laptop.

In recent years, we have experienced significant growth in the e-commerce industry. However, with the advancement of mobile technologies, mobile commerce is up surging.

Difference Between m-commerce and e-commerce

Even though mobile commerce is part of e-commerce, there are few precise differences between them.

1. Mobile Shopping

Nowadays, you can make the purchase of your necessary goods and services where it is convenient to you. You don’t have to rely on a computer or laptop for online shopping. It has made the shopping process so easy that can buy things while traveling or in traffic.

2. Payments through Apps

Still, many of us hesitate to leave the credit or debit card details on different commercial websites. This little gradation slows down the advancement in the whole e-commerce industry.

Nevertheless, mobile commerce has a chance to pay more safely for your purchases. Additionally to the standard security measures like multi-level authentication found in e-commerce, m-commerce also can offer biometric authentication (like retina filters, face ID, or fingerprints).

Furthermore, rather than using cards for payments, mobile users can pay through their devices using different payment methods like Apple Pay or Android Pay.

3. Users Tracking

Because of the limitations to computers in e-commerce, it is difficult to track user’s behavior as most people use their smartphones to scroll over the internet. Especially their interest or location.

Regardless of the different kinds of m-commerce applications available, we can distinguish three main types:

  • Mobile Retail is the first and most common type of m-commerce. Mobile shopping is basically the same as eCommerce in general. Mcommerce is not only about the mobile apps but also the mobile-optimized websites and even the marketplace or shops on social media platforms like Instagram and Facebook that allows making online-shop.
  • The next and second type is in application services, this type of service that you can get via an app. For example, real-time features like streaming services, such as Netflix or Apple music, where you can get access to some sort of content for a certain fee (Subscription). Another example is ticket and boarding services.
  • The third and the last type includes all kinds of monetary services applications. This kind of apps involves that allows users to do money transactions, mobile payment systems, and mobile banking, e.g. Paytm, Google Pay, etc.
  • Why Mobile Commerce?
  • Provides Better User Experience
  • We can say that mobile commerce applications are more convenient than the mobile websites. An application designed for a selected platform allows you to utilize the native functions and elements of the same platform. These all things together make the application more convenient and instinctive to use.

  • Boost Marketing opportunities
  • Mobile apps allow you to amplify your customer engagement. For instance, utilizing an amazing tool as push notifications, you could remind your customers to rehash the purchases or inform them about the deals or new products.

    If your business has offline stores and if your customers are walking through your service center or shop then you can send them a notification. This tiny gesture may increase your loyalty since it shows your consideration of customers’ requirements.

  • Various payment solutions
  • As we have mentioned above, m-commerce can use more types of payment methods as compared to e-commerce websites. Besides regular credit and debit cards other mobile payment solutions are Visa Checkout, Apple Pay, Android Pay, Amazon Pay, etc.

    Trends in mobile commerce app development:
  • Chatbots (Artificial Intelligence)
  • Presently chatbots are all over. Controlled by artificial intelligence which is specially designed to chat like humans, they help organizations to communicate with their customers. Chatbots could answer the foremost frequent questions, help with shipment details, etc.

  • AR technologies
  • Augmented reality innovations have strongly entered our lives. Retailers and other businesses can have many advantages of AR. In retail businesses, you can implement AR into your business mobile app to allow your customers to try on your products. It is not only about clothing websites. Following the example of Lenskart, users can try Glasses on their faces to watch how they are looking at them. The sole barrier here is your imagination.

    Nowadays, you can find the whole AR stores, where users can able to see the product from different directions, check out the size, and, of course, try it out before buying.

  • Image search
  • Discussing all of these technologies, it might be strange to not mention image search. This is also an AR-based technology. In spite of the fact that it is not a really common feature, in the mobile commerce industry, it can be handy to the users, especially in retail. The quintessence of this innovation is that the buyer can easily track down the required product by using its image.

  • Voice Search

Voice Search technology is a trend in itself. According to a study, even in 2017, 72% of individuals who own a voice-assistant speaker say that their gadgets have been utilizing more often as a part of their everyday schedule. Furthermore, in 2018, 27% of the worldwide online population is using voice search on their mobile. So totally ignoring this technology can cause problems later on.

To sum up

Some modern retail corporations and famous brands already implemented commerce functions in their mobile apps. From the above statistics and points, it is clear that the trend of mobile commerce will continually increase in the coming years.

So, if you are looking for a mobile application with m-commerce or e-commerce, get in touch with the mobile app development company in Noida and start your online store today.

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